Because reverse osmosis removes invisible contaminants that mask flavor, it allows the natural taste of your beverages to come through. You will be able to use less coffee and still get the full flavor. Concentrated beverages like orange juice will taste tangier, You will probably be drinking a lot more water as well, since many people drink soda, Kool-Aid, concentrated juices, and beer as an alternative to bad-tasting tap water. Also, eliminates most of the lime build up on drip cofee makers, preventing the need for frequent cleaning. No longer will you find the white scum on the inside of pans after boilling water.